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For decades now, there’s been an unstoppable trend in the clothing business of selling apparel that includes logos and/or promotional messages. We see children and adults everywhere wearing T-shirts that promote their favorite sporting activities, sneaker brands and schools.

UCLA 93 promotional t-shirtCan you see yourself putting together stunning designs that help people represent their college affiliations to others? Believe me, it’s done every day! Those who attended universities are among the best potential customers for custom apparel, because they love the idea of showing others that they achieved advanced degrees under the tutelage of quality teachers.

And honestly, it’s not just schools that inspire such a desire for promotion. We all know people who are absolutely crazy about sports, and many of them can’t wait to rock the latest clothing designs promoting their favorite teams! Just the other day, I was out of children’s football match, and I saw a parent with the most amazing Bayern Munich jersey on. It was a great look, and I even went up to him and asked where I could find a jersey like that for myself.

If you can find a quality provider of fabrics at competitive price points, you can shoot for big profits by approaching musical groups or sports franchises to become a licensed reseller of their apparel. You can also create your own designs, and push those to affinity buyers over social media like Facebook or even Twitter. Millionaires have been made by online custom t shirts sales, and even hoodie and sweatshirt marketers can do very well.

It all comes down to picking the right partnerships. You want to lock in on an affinity group with a high degree of passion and learn to market to them successfully. Make sure that you have proper authorization to use any applicable trademarks, and source your apparel from providers who are committed to long-term business relationships. They will go out and find the best fabrics for the job. They will also make sure that manufacturing standards meet the expectations of the customers in the markets you’ve chosen.

Don’t ever pick a vendor just based on price. This takes you out of control of the quality side of the equation. And while you might save money on the front end, a flood of product returns can wipe out your new and growing business! Make good long-term decisions, finding vendors who respect what you are trying to do and will provide reliable supplies promptly!